Rebrand & ongoing design
The Credit Lab
Professional. Personal. Proudly Mel.
A confident identity with a human touch, carried through the everyday life of the business.
“Our new brand feels like home already.”
Your business has grown.
Your brand should show it.
I’m Kaye, a brand identity and graphic designer with over 20 years’ experience. I help growing businesses swap make-do visuals for a brand that matches how good they really are.
Based in Bridgnorth, Shropshire. Working with businesses right across the UK.
A little of what I do
Good businesses.
Unmistakable brands.
Different businesses, different personalities. Thoughtful design that makes each one feel more like themselves.
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Mel Horrocks-Madhok, The Credit Lab 
Brand identity
Headway Shropshire
A looping line that tells a story of recovery, optimism and support.
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Brand identity
Matthew Jones Plantscaping
A warm, considered identity for a garden designer who puts planting first.
Brand identity & ongoing design
RulePlay
A bold move for compliance.
Sharp thinking, bright colour and a digital identity with the confidence to stand out.
Brand identity
BizEd Projects CIC
Colour, connection and a personal touch for a community-led organisation.
Leaflet design
A Better Tomorrow
A six-panel leaflet bringing together the charity’s recovery support, services and ways to get in touch.
View both sides of A Better Tomorrow
There’s more where that came from.
See all my workDoes this sound like you?
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Your logo was made in a hurry (or in Canva) and your business has outgrown it - You pause before handing over a business card or sharing a post
- You’ve got lots of ideas but can’t get them out of your head and onto the page
- You’ve gone limited, won an award or put your prices up, and the way you look hasn’t kept pace
- You’d love some help but don’t know where to start
If you’re nodding along, you’re in the right place.
Make-do gets you started. It won’t get you there.
Your make-do logo did its job. It got you out there and got your business off the ground.
Hi, I’m Kaye
I started Kaye Heseltine Design because I kept seeing brilliant women holding themselves back because their visuals didn’t show how good they were.
So I start by listening. We talk about where your business is heading, who you want to work with and how you want them to feel. Then I take everything that’s been spinning around in your head and turn it into a brand that gets you noticed.
I’ll be with you from our first chat right through to your final files. I’ll always be honest about what’s working and what isn’t, and I’ll always be kind about it.
How it works
My process is clear and step by step, so you always know what we’re doing, when it’s happening and what I need from you.
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Step 1: Getting to know you
We talk in depth about your business, your clients and where you’re heading.
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Step 2: Brand direction
I show you two different looks for your brand, and you choose the one that feels most like you.
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Step 3: Logo designs
You see three logo options and pick your favourite.
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Step 4: Refinement
We fine-tune your chosen design until you’re completely happy.
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Step 5: Final files
Your logo in every version and file type you’ll need, plus brand guidelines so you can use it all with confidence.
Most projects take around six weeks. Payment plans are available for larger projects.
Ways I can help
Wherever you are with your brand, there’s a way in. Start with a free chat, get clear with a coaching session, or go straight to a new look.
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Free brand review
20 minutes, online
A relaxed chat to see if we’re a good fit. You’ll come away with my honest first impressions and a few practical tips for your brand.
Free
Book your free brand review -
Brand coaching session
Get clear before you spend
An hour together to find your direction, with a written report and practical next steps.
£120 · 1 hour
About brand coaching -
Brand refresh
You like your logo, but it isn’t working hard enough
The polish and flexibility your brand needs, with the versions and colours you’re missing, without starting from scratch.
From £995
About brand refreshes -
New brand identity
You’ve outgrown your make-do logo
A new logo in every version you need, a colour palette, fonts and brand guidelines that show you how to use it all.
From £1,500
About new brand identities -
Kaye in Your Pocket
A designer on hand all year
Four design projects a year, a planning call, quarterly check-ins and email support, for everything that comes after your logo.
£95 a month over 12 months
About Kaye in Your Pocket
Not sure which is right for you? Book a free 20-minute brand review and we’ll work it out together.
What my clients say
Kaye took the time to understand the business, what its strengths were and how its image compared to market peers. The whole process was broken down into manageable steps and the branding document supplied at the end absolutely blew me away!!
The first step was to understand my brand identity. This was an invaluable step, not only in terms of guiding the brand, but also the broader marketing strategy … I’m delighted with the outcome which has both elevated, modernised, and differentiated my brand.
Having you genuinely listen and feel like part of my team was fab!
Get the full packages guide
Every business is different, so I’ve put all my branding packages, what’s included in each and the prices into one simple guide. Leave your details and I’ll send it to you myself.
or write to hello@kayehdesigns.co.uk
Let’s have a chat
Have a project in mind, or just want to get to know me first? Book a 15-minute introductory chat. We’ll talk about your business, what you need and whether we’d be a good fit.
Rather send a message first? Call 07396 789297 or email hello@kayehdesigns.co.uk.
