How Charlotte the Copywriter’s brand identity jumped from amateur to professional, thanks to Kaye Heseltine Designs 

“Kaye took my vague ideas and transformed them into a logo and brand that I’m proud to show off.  They really feel like me.”

Charlotte Davies, Charlotte the Copywriter

Challenges

  • Charlotte the Copywriter needed to stand out in a crowded market to target premium clients

  • Her business was taking off and she had important events coming up but…

  • She was embarrassed by her “amateurish” logo and lack of consistent branding

Solutions

  • Kaye Heseltine Designs provided graphic design expertise and branding support

  • Kaye got to know Charlotte’s likes, personality and business aspirations through 1-2-1 meetings and detailed questionnaire 

  • She developed a logo and brand guidelines in line with Charlotte’s “minimalist and feminine” requirements

  • Kaye designed and delivered an attractive pull up banner for events, within a tight deadline  

Results

  • Charlotte has a professional brand to support her growing business

  • The brand guidelines enable her to create branded client-facing documents and social media posts easily

  • Charlotte now recommends Kaye Heseltine Designs to her copywriting clients

“When you start out in business you wear lots of hats. Accountant, marketing manager, designer…You want (and need!) to keep costs to a minimum. But there comes a time when it’s better to invest in experts, especially if you want to scale up”

Charlotte Davies, Charlotte the Copywriter

Ready to get creative and start growing your business?

  • "Kaye is an excellent designer, who quickly takes time to understand your requirements. She works efficiently with professionalism and care. No hesitation in recommending her."

    Hannah Limberger, Limberger Associates

  • "I couldn't be happier with the work Kaye has done for me. It is clear that she is a talented and knowledgeable designer but on top of that, she is a pleasure to work with. She took the time to get to know me and my business, was patient when I wanted to adjust things and created options I loved. I highly recommend her."

    Kate Collins, EduKate

  • "Kaye was amazing, creating the logo, branding guidelines, and look and feel for my new company. She was patient, managed to translate my vague vision and aspirations into something usable, and explained branding terminology, processes, and best practices in simple terms for me. It was a real pleasure working with Kaye"

    Tom Wright, Woodland roots

  • "Kaye took my vague ideas and transformed them into a logo and brand that I’m proud to show off. They really feel like me."

    Charlotte Davies, Charlotte the Copywriter

  • "Kaye was attentive, listened to what we needed and worked with us to create our new logo and brand style. We are very happy with the end result."

    Vic Johnson, Johnson Design Partnership

  • "Kaye has been fantastic to work with and really professional. The whole process was really thorough and Kaye fully delved into how I wanted to portray my business identity and me as a person. It's also been a very enjoyable process and i'm so pleased with my new logo."

    Vikki Brooks, Virtual Assistant

  • "I spoke to Kaye when I needed to change my logo, she listened to my ideas and made suggestions as to what would work best for me. Kaye understood and took on board the issues I’d had with my previous logo colours. I wanted a logo which spoke to me as, being a creative person myself, it was important that I felt I could relate to my logo. I am thrilled with what Kaye produced, she was understanding of my needs, listened and took on board what I wanted and also showed me what I didn’t want. If you are looking to change your logo or need help with design ideas, then I thoroughly recommend Kaye Heseltine Designs."

    Rosalie Arran, With Rosalie Brand Photography

  • "Kaye's work on my client's logo and brand identity refresh was exceptional! Her creative concepts, backed by thorough research and mood boards, breathed new life into the brand. Kaye's attention to detail and prompt feedback incorporation made the process enjoyable. Highly recommended for her ability to transform brands! Thank you, Kaye!"

    HLJ Marketing

Newsletter

Why not become part of my fabulous community of brilliant businesswomen? Sign up to my newsletter for information, tips, and ideas to keep the creative juices flowing.