FAQs

  • What’s the difference between a brand refresh or rebrand?

    A brand refresh and a rebrand are related concepts in the world of branding, but they involve different levels of change and intent.

    A brand refresh involves making updates and minor adjustments to certain elements of a brand, whereas a rebrand involves a more comprehensive transformation of a brand's identity, often including a significant shift in its positioning, values, and overall image.

  • Do you offer different packages for branding and how do I know which is the right one for me?

    Yes, I offer three logo design packages to suit your needs. Each package is different and offers a range of outcomes.

    I know it is hard to find the time and resource to invest in a designer, but I believe it will be the best decision you make and am here to talk about the best options for you and your business, whatever its size, or whatever the stage you are at.

    For more information, please get in touch.

  • Why is it important to employ the services of a graphic designer?

    Hiring a graphic designer is important for businesses because they help make your brand look professional and memorable.

    Designers know how to create a unique logo, choose colours that work well together, and keep a consistent style across everything.

    They're not just about making things look good – they also know how to communicate ideas in a way that people can easily understand. When you have a graphic designer on board, it saves you time, and you can trust that your brand will always look good. Plus, they bring fresh and creative ideas to the table, keeping your brand up-to-date and making sure it stands out to customers, leading to better recognition and success for your business.

  • How do I know if my logo or branding is working for me?

    How you present your business matters! It tells your audience who you are, what you stand for, and why they should work with you, or buy from you.

    Factors such as business goals, target audience, and market positioning will all affect your branding and logo. Regularly reviewing these factors will help you gauge the effectiveness of your logo and branding. It's an ongoing process that should align with your business's evolving needs and goals.

    When you're caught up in running your business, it's tough to give your branding the attention it deserves. A graphic designer can help by offering a fresh viewpoint. They're like a friendly sounding board, giving you a new look at what you're doing

    Get in touch if you’d like to review your logo or branding.

  • I’m worried about the cost of hiring a graphic designer. Why is it so expensive, and is it really worth the investment?

    Hiring a graphic designer is more than just paying for a logo or marketing materials; it's about investing in your business’s long-term success. A well-designed brand helps you stand out, attract the right customers, and build credibility. Professional design work isn’t just about aesthetics—it’s about strategy, consistency, and creating a strong brand presence that drives growth.

    I understand that costs can be a concern, which is why I offer flexible payment plans to help make professional design more accessible. My goal is to make sure you have high-quality, effective branding that works for your business, without the stress of upfront costs. Think of it as an investment that will help you grow and attract clients, not just an expense.

    If you have any concerns or questions about pricing, let’s chat and find a solution that works for you!

  • I’m worried I won’t have enough time to work with a graphic designer. How much time will it take, and can you work around my busy schedule?

    I know how overwhelming it can be to fit in another project, especially when you're already juggling so much. That’s why I make the design process as stress-free and flexible as possible. We’ll work together based on your schedule. Need to chat after hours? No problem—I’m available for meetings outside of standard working hours.

    I can keep you on track and accountable if that’s what you need, or if you prefer to take your time, I’ll give you the space to move at your own pace. I’ll handle the heavy lifting, and we’ll tailor the process so it fits comfortably around your business, making sure it’s an easy, enjoyable experience for you.

    Your time is valuable, and my goal is to make this as smooth and seamless as possible.

  • Can you support me with social media graphics?

    Yes, I can help you capture the attention of your audience with eye-catching visuals that will make you unforgettable! Leave the design stress to me, so you can focus on growing your business! Contact me for more information

  • "Kaye is an excellent designer, who quickly takes time to understand your requirements. She works efficiently with professionalism and care. No hesitation in recommending her."

  • "I couldn't be happier with the work Kaye has done for me. It is clear that she is a talented and knowledgeable designer but on top of that, she is a pleasure to work with. She took the time to get to know me and my business, was patient when I wanted to adjust things and created options I loved. I highly recommend her."

  • "Kaye was amazing, creating the logo, branding guidelines, and look and feel for my new company. She was patient, managed to translate my vague vision and aspirations into something usable, and explained branding terminology, processes, and best practices in simple terms for me. It was a real pleasure working with Kaye"

  • "Kaye took my vague ideas and transformed them into a logo and brand that I’m proud to show off. They really feel like me."

  • "Kaye was attentive, listened to what we needed and worked with us to create our new logo and brand style. We are very happy with the end result."

  • "Kaye has been fantastic to work with and really professional. The whole process was really thorough and Kaye fully delved into how I wanted to portray my business identity and me as a person. It's also been a very enjoyable process and i'm so pleased with my new logo."

  • "I spoke to Kaye when I needed to change my logo, she listened to my ideas and made suggestions as to what would work best for me. Kaye understood and took on board the issues I’d had with my previous logo colours. I wanted a logo which spoke to me as, being a creative person myself, it was important that I felt I could relate to my logo. I am thrilled with what Kaye produced, she was understanding of my needs, listened and took on board what I wanted and also showed me what I didn’t want. If you are looking to change your logo or need help with design ideas, then I thoroughly recommend Kaye Heseltine Designs."

  • "Kaye's work on my client's logo and brand identity refresh was exceptional! Her creative concepts, backed by thorough research and mood boards, breathed new life into the brand. Kaye's attention to detail and prompt feedback incorporation made the process enjoyable. Highly recommended for her ability to transform brands! Thank you, Kaye!"

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